Rahul and Monica Yadav of Juicy Moustache.

Juicy Moustache

Green Revolution When 40-yearold Rahul Yadav's teetotaller father was diagnosed with cancer two years ago, he went on a frenzied search for natural cures and alternative treatments.

"It was during this time that I stumbled upon the curative virtues of fresh wheatgrass juice," says Rahul, who along with his wife Monica, 31, began growing wheatgrass at home to make fresh cold pressed juice for his father. Soon the whole family was consuming it. "We had read about its incredible effects, and it was not long before we started noticing the difference it made to our bodies," says Monica, who came up with the idea of Juicy Moustache-a home delivery outfit that delivers fresh cold-pressed organic wheatgrass juice shots (30ml bottle) at your door step.

Wonder Grass "It is a miracle juice, a therapy of its own," says Rahul, "In its concentrated form, a few ounces of the chlorophyll-rich wheatgrass juice give the body as much nutrients as a few kilos of vegetables would." Among its many purported virtues, wheatgrass cleanses the body of toxins, helps fight diabetes and reduces post-natal fat. "It is most effective when consumed fresh on an empty stomach," says Rahul, "powdered frozen wheatgrass is hardly effective."

Pure and Fresh The Yadavs now grow their wheatgrass on a swatch of land in the Rajarhat area and only use organic wheat procured from 24 Mantra Organic. "The juice is made from wheatgrass that is exactly nine days old. "It is at its most potent during this time, " explains Monica. The juice is cold-pressed using equipment imported from the US as early as 3.30 a.m. and delivered to clients within a couple of hours ensuring it's still fresh. "Besides, cold pressing helps preserve maximum nutrients," adds Rahul. 

Price Monthly package starts at Rs 3,000 for 30 shots of wheatgrass juice